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Launching a new service, membership, or online courses for your online business can be exciting but also overwhelming and stressful, not just for an introverted entrepreneur. Live launches can be a great way to build buzz around your new product and can be beneficial to growing your business. But as an introvert & mom, the hyperfocused time investment of your next launch doesn’t fit your calendar and personality. Lucky you that your launch strategy doesn’t need to be based on a certain time window to get your new offer out in the world. Evergreen launches can be a much more introverted & mom-friendly way to grow your business.

In this blog post, we will discuss a live and evergreen launch strategy and why introverts & mompreneurs may prefer the latter. I’ll also dispel some myths surrounding live launches and show you how to create your evergreen launch!

What are Live Launches?

Live launching means your offer is only available for purchase for a limited time. It’s generally accompanied by a live webinar, sales page, email sequence, social media campaign, and other marketing efforts to spread the news and generate interest around the release. During the launch window, the objective is to get as many customers as possible to buy your product.

Everything in your launch sequence takes place in real-time. Everyone is going through your webinar at the same time where you’re answering questions and receiving the same information, email campaigns, and offers.

What are the benefits of live launches?

There are several benefits to launching a product live:

  1. It allows you to get feedback from your audience in real-time.

  2. It builds up anticipation and excitement for your product.

  3. It will enable you to make last-minute changes or tweaks to your product before it goes liv

Live launches create a sense of urgency and FOMO (fear of missing out).

This launch strategy relies on scarcity to persuade people to act. By making your paid offer only accessible for a short time, you create urgency by using the fear of missing out. This can be a powerful motivator for a person to buy your product because the interested visitors are compelled to react immediately. That’s why live launch sales pages and email promotions often include countdown clocks.

You can offer bonuses or discounts that are only available during the launch.

Offering bonuses or discounts is a great way to create additional urgency and encourage people to buy your product during the live launch.

Live launches can be a great way to build buzz around your new product.

When you have a live launch, it’s not just about the online course or service. It’s also about creating an event and experience that people will remember and talk about.

You’re using the benefit of momentum and social proof that it’s all happening simultaneously.

A prominent example is Marie Forleo’s B School launch. She launches it only once a year and builds a lot of buzz around it. Additionally, she gets other people on board (affiliates) and gets in front of their audiences to multiply her reach and the build up excitement.

What are the downsides of live launches?

However, none of us would be here if that were for everyone. So let’s have a quick breakdown of why this strategy isn’t so great for introverts, solopreneurs, and people who are protective of their time, like moms.

Let’s talk about the downsides of launching a product live.

Coordinating all the moving parts of a live launch can be challenging.

They also require a lot of planning and coordination, which can be stressful if you’re not a natural-born planner. Coordinating all the moving parts and showing up everywhere can plainly be said to be stressful and can be overwhelming. But not to think about the pressure to make everything perfect in a short amount of time.

It can be hard to recover from something that goes wrong during the launch.

It can be hard to please everyone and live up to everyone’s expectations. There is also the risk that something could go wrong during the launch, which could be embarrassing or costly and hurt your business.

Live launches can be expensive and time-consuming.

You need to be able to commit a lot of time and energy to promote the launch and making sure everything goes according to plan. They require a ton of energy. You have to be “on” all the time, which can be draining.

Not to mention that most of the business owners who have these big live launches have a team at hand supporting them.

Building this sort of scarcity can feel inauthentic.

Let’s talk about values. For some of us, launching our paid offers from a perspective of scarcity feels inauthentic and is against our values. It just doesn’t feel right, and simply put, if we can’t fully stand behind a launch in all its layers, we’re crappy at selling.

So, honestly said, live launches are scary, noisy, time-consuming, and out of some people’s comfort & integrity zone. So, let’s look at the alternative, an evergreen launch strategy.

What is an Evergreen Launch?

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An evergreen launch is an offer available for purchase at any time. It is done through an automated system that nurtures your audience and automatically makes the sales.

There is no set launch date, window, or urgency to buy. Evergreen strategies are often promoted with an evergreen sales funnel which I prefer to call the a free to the paid customer journey as they describe it more for non marketers.

It consists of a 

Why is the Evergreen Model so popular among online entrepreneurs and business owners, and what is its benefit?

Evergreen Funnels are popular among online entrepreneurs and business owners for a few reasons.

First, they’re an excellent way to generate an ongoing profit stream from assets you only had to create once. All that’s required is a constant stream of traffic into the front of your funnel. This way, sales will continue to come out of the back end.

Second, they’re relatively easy to set up and maintain. Once your evergreen sales funnel is in place, it will continue to run on autopilot, generating leads and sales. At the same time, you focus on other areas of your business.

Third, because you don’t launch with a big bang, the stream of inevitable questions and requests aren’t coming in all at once, and you have more time to build a helpful FAQ section.

Forth, you can promote your product in a more low-key way that is less overwhelming.

Finally, you created content once, and having it evergreen lends itself to making money consistently and providing a steady income stream. It’s an excellent way to build a long-term, sustainable business, and you can enter the world of multiple revenue streams.

How to ensure your evergreen offer is successful and reaches its goals?

Before we dive into selling your service or product successfully on evergreen, let’s spill some truth.

Have you ever heard the phrase, just build it, and they will come? That would be great, especially for us introverts, but honestly, it’s B.S.

No one will come if you aren’t getting yourself out there and bringing yourself and your services in front of potential clients. You need to invite them, they won’t just knock at your door, and you can sell them your stuff.

Let’s talk about how you bring people into your world to buy your online course, membership, digital offer, or whatever you created.

Embed your Evergreen Product into an evergreen sales funnel

You can take a few key steps to ensure your Evergreen Launch is successful and works in an automated way you may hope for.

Let’s talk about the journey a customer can take to buy from you. I call it the free-to-paid customer journey (or, more marketing jargon, an evergreen sales funnel).

What is the free-to-paid customer journey?

Someone comes into your world through free content and ends up with paid content and services. That is the idea. Let me explain to you how this journey flows.

Create a lead magnet

Create a lead magnet or a freebie. This one should be a quick fix for your ideal client’s specific problem. They give you their email address, and you provide them with a piece of content.

Instead of a Thank you Page, create an easy yes Page.

Many content creators & service providers stop after collecting the email address, which is a huge missed opportunity. So instead of simply saying thank you, create an easy yes offer (tripwire if you’re wondering about the official marketing term or an irresistible offer). This is a low-priced product designed to convert leads into customers because they’re priced to be a no-brainer (less than $27).

The Thank you Page

On this final page, you’re using the chance. You’re offering them to book a call with you for your services. If you have a larger online course or membership, you can bring them into a free pre-recorded webinar training.

Your Email Nurture System

Finally, no matter where the person who joined your free-to-paid journey, they will be signed up for your email list and enter a pre-written email sequence. There you build your authority & trust, nurture your new penpals and offer them your products via flash sales, all automated.

The beauty of this simple evergreen system is that you put in the work once and leverage the flow for every new person coming into your world.

Tips for promoting your evergreen sales funnel

The evergreen sales funnel a great way to increase your online sales. Here are some tips for promoting your evergreen sales funnel:

Social Media

Yes, I said the word Social Media. Many of us have a love-hate relationship, but they have their place. However, I believe you don’t need to use Social Media as the Backbone of your Marketing. Instead, I prefer to use it as the cherry on top of a marketing cake.

However, utilizing Social Media doesn’t necessarily mean you need to post a gazillion times a day on Instagram or have to do dance & point reels. Instead, social media can tell you to use other people’s Facebook groups or even grow your own.

Would you like to know how to grow an engaged F.B. Group? Then, check out the Boss Mom Facebook Course here.

Be a Guest on Podcasts

Podcasts are a fantastic way to get in front of a new audience and are an excellent strategy to network and build your influence.

You might be thinking, “I don’t have a podcast. How can I be a guest on one?”

Well, the good news is that there are a ton of podcasts out there, and they are always looking for new guests.

So, suppose you’re promoting an evergreen sales funnel & want to build your own authority. In that case, all you need to do is find a podcast that’s a good fit for your target audience and reach out to the host.

Here are a few tips for finding and pitching a spot on a podcast:

Do your research:

There are a ton of podcasts out there, so you need to research to find the right one for you. When doing your research, look for podcasts in your niche and with a similar target audience to yours.

Reach out to the host:

Once you’ve found a few podcasts that you think would be a good fit, reach out to the host and pitch to them why you would be a great guest. When reaching out, include links to your website & social media profiles so they can learn more about you.

Prepare for your interview:

Once you’ve landed a spot on a podcast, it’s time to prepare for your interview. First, ensure you have a list of talking points and questions you want to cover. By following these tips, you’ll be able to promote your evergreen sales funnel & build your authority by being a guest.

Write blog posts

Being a Guest on a Podcast seems intimidating, and writing is more of your outlet anyway? A great way to promote your evergreen sales funnel is to write blog posts & pitch guest blog posts.

For this to work, you don’t have to be a prominent name blogger. You can start with a list post or write an in-depth article on a topic related to your offer. Make sure you include a call-to-action at the end of each post, preferably with a link to your evergreen sales funnel.

If you want to get a little more creative, try creating an infographic or recording a video tutorial related to your product. Whatever content you create, make sure it’s high quality and shareworthy.

And the charm is if you write your content with SEO (Search Engine Optimization) in mind, people can find you via a google search.

By following these tips, you can increase the visibility of your evergreen sales funnel and generate more leads and sales.

Tips for optimizing your evergreen sales funnel for maximum conversions.

As you can see, an evergreen launch is a great way to increase conversions and sales. However, there are a few things you need to keep in mind if you want to make the most of your evergreen funnel. Here are a few tips:

First, make sure that your offer is truly evergreen. That means it should be relevant and valuable no matter when someone sees it. If your offer is time-sensitive or seasonal, it won’t work as well in an evergreen funnel.

Second, make it easy for people to sign up or buy. Again, use a clear and concise call-to-action, and make the process as simple as possible.

Third, track your results and optimize accordingly. Constantly be testing and tweaking your funnel to see what works best. For example, the average conversion rate (how many people actually sign up or buy after they land on your page) for a good optin page is 30%.

If it’s lower, something isn’t working well, and you need to tweak it. My tip as someone who professionally reviews OptIn Pages as part of my business coaching, start with your Headline and make it super-specific. Don’t be vague. Give people a result they want to see. Imagine your Headline like your elevator pitch. You have just a few seconds to tell the other person what you offer and what they get.

By following these tips, you can ensure that your evergreen launch is successful and conversions are high.

Strategies for building a loyal following of customers who will continue to use your services over time.

Strategies for building a loyal following of customers who will continue to use your services over time

As a business owner, it’s important to focus on creating trust & loyalty among your customer and client base. This can be done in several ways, but some strategies are more effective than others.

Here are a few tips for building customer loyalty:

– Offer great customer service: This one is pretty obvious, but it’s worth repeating. If you offer excellent customer service, your customers will be more likely to come back to you next time they need something.

– Be responsive to feedback: If a customer takes the time to give you positive or negative feedback, it means they care about your business. Take the time to listen to what they have to say and make changes accordingly.

– Offer incentives: Everyone loves a good deal, so part of your email nurture sequence is to make flash sales and thank your email friend for being on your list.

– Keep in touch: Send your customers periodic updates about your business, new products or services you’re offering, or anything else that might interest them. This will help them remember you next time they need something.

What are the downsides of evergreen launches?

To be fair, let’s look at the downsides of evergreen launches.

Here are a few things to remember if you consider using an evergreen launch for your next course.

One downside of evergreen launches is that they can be less effective at generating buzz than traditional launches. In addition, because evergreen courses are always available, there’s less of a sense of urgency to buy them, making it harder to get people excited about your course.

Another downside is that you may have less control over pricing with an evergreen launch. With a traditional launch, you can offer discounts and special pricing tiers to create a sense of urgency and encourage people to buy your course.

It can be hard to stand out in a sea of evergreen products, so you’ll need to ensure your course is exceptional and that your marketing is on point.

Despite these downsides, evergreen launches can still be a great way to sell courses. So if you’re considering using an evergreen launch for your next evergreen course, keep these things in mind to set your course up for success.

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Why an introverted mompreneur might prefer an evergreen funnel!

Now that we’ve looked at the difference between live and evergreen launches let’s discuss why an introverted mompreneur might prefer an evergreen launch. 

As an introverted mompreneur, you may not be comfortable with the idea of a live launch. After all, live launches are loud, scary & time consuming!

In addition, they involve putting yourself out there in a big way and promoting your product to a large audience all at once. This can be overwhelming, to say the least.

With an evergreen launch, on the other hand, you can promote your product in a more low-key way that is less overwhelming. You can also launch your product whenever you’re ready, without the stress of a live launch.

And finally, evergreen launches are a great way to grow your business sustainably. You have your systems in place, and your evergreen system runs on autopilot (with only some tweakings necessary)

So if you’re an introverted mompreneur considering launching a new offer, an evergreen launch might be the perfect option.

Regardless of your route, remember that the most important thing is to create high-quality content with clear messaging that will attract your ideal client.

So there you have it! So now you know the difference between a live and evergreen launch and the pros and cons of each option. So which one will you choose for your next product launch?

P.S. If you’re still feeling overwhelmed by the idea of launching a new product, be sure to check out The Nurture To Convert Society. A Membership that walks you through setting up your Evergreen System with ease (and a lot of Templates). Click here to learn more and enroll today!

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